The sacred and the social – branding a Swiss icon

Background
Zurich’s Grossmünster Church is steeped in history. It is the birthplace of the Swiss Reformation and the Zurich Bible, and its famous twin towers have been an icon of the city’s skyline for over 800 years. It attracts tourists from all over the world – yet it’s much more than a tourist attraction – it’s also the community epicentre for its active congregation.
Solution
The brand story – developed by the creative team at Moving Brands – expresses the tensions and resonances of community, congregation, art, history and worship. The story acted as a design directive for the visual identity, which brings a contemporary perspective to the building’s long history. The symbol represents the unmistakable outline of the church, while the wordmark represents the vibrant civic life that the church attracts. The colour palette is influenced by the world famous stained-glass windows. The typeface and typographic style (GT Sectra, by Swiss foundry Grilli Type) are suggested by the typography used in the Zurich bible. The flexible illustration system maintains a strong connection to Grossmünster’s inimitable architecture, and can flex from elegant (for example for religious communications) to expressive (where the lively colour reflects, for example, the church filled with people and music).
Kristine was design lead on the project, and the identity was designed in 2015 while she was working as a freelance senior designer at Moving Brands, London.
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