Genuine arctic crafts meat

Background
For four generations Solberg Pettersen has served Norwegians first class produce from Northern Norway. With passion, pride and hard work, the family business on Kvaløya in Troms and Finnmark county, have gone from being a general store selling both meat- and fish products in 1924 into becoming a butchery for the quality conscious. With old recipes and natural methods that demands time, they deliver honest and fantastic products for the Norwegian market. Being a professional and high-quality supplier for retail and the HoReCa market, as well as doing catering and having an online shop, you also need to look professional.
Solution
The brand strategy is based on respect for the animals, nature and environment. Solberg Pettersen is a meat producer who delivers world class produce from the wild and beautiful nature in Northern Norway. The creative concept is based on the world of macho and tough butchers with big knives and big chunks of bloody meat, but to combine it with a fresher colour palette, tasteful imagery and attention to detail. Kristine's role was to bring the brand identity elements to life, come up with a new photographic style, and to design and prototype the new website and work alongside the web developer from sketches to live website.
Kristine was part of the design team at Minnesota Agency, Oslo, who in 2019 designed this brand identity.
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