A local driving force with an identity to match

Trøgstad Sparebank is not a typical local savings bank. As a founding partner of Veksthuset – a regional growth initiative – and a committed supporter of local development, they had built a reputation as a genuine driving force in their community. But their brand identity told a more conservative story. It didn't reflect the ambition, the energy, or the modern vision that defined how the bank actually operated.

In 2024, with a new strategic direction taking shape, they needed a brand identity that could carry that story forward.

We enhanced the brand strategy and developed the core concept "More, Together" – capturing the bank's fundamental philosophy: that people, communities and partners achieve more when they work together. The concept became the red thread running through all communication, supported by a new brand story and tagline.

The new logo unites history and future. The geometric oak symbol builds on their previous logo, reinterpreted as an expression of co-creation and energy. The logotype, set in the Eika font, reinforces the bank's connection to the Eika Alliance. The colour palette – inspired by both Eika and Veksthuset – balances forward-looking confidence with the warmth and approachability that defines a community bank.

Since the rebrand, Trøgstad Sparebank has become more visible in the local community – with a presence that finally matches the role they play in it. Internally, the new identity has brought greater alignment across the organisation. And the rebrand has actively strengthened their concept Veksthuset, giving the growth initiative a clearer, more credible platform to build from.

A local driving force – now with an identity to match.