Cepter Mobile from Power

Everyday phones. For everyone.

Berggård Amundsen

Power, the leading Nordic electronics retailer, wanted to launch a new mobile phone series under the Cepter name – with a focus on simplicity, safety, and value. In collaboration with Schjærven Reklamebyrå, we developed the name, positioning, and a complete brand identity for the series. The delivery included visual and verbal identity, packaging design, logos, and both print and digital assets.

The goal was to create a clear and user-friendly identity that stands apart from Cepter Gaming, and to make it easy to communicate the Nivo A1 and V2 models across markets. The result is a flexible and modern system that empowers Power to continue the work – and helps people choose a simple, affordable phone that just works.

"When launching a new product category under one of our own brands, having KastleBlack on the team has been incredibly valuable. They’ve worked closely with key decision-makers and ensured great momentum throughout the process. By using digital collaboration tools smartly, KastleBlack has become a natural part of the team – even from outside our office. Their involvement has been essential to maintaining both quality and progress, especially when things move fast."

JOHANNES IITTELIN-BRYNILDSEN
NORDIC HEAD OF BRAND & MARKETING
POWER INTERNATIONAL AS

A 3D render of packaging for Cepter Nivo A1

A 3D render of packaging for Cepter Nivo V2

"Cepter Mobile has exceeded our expectations. Sales are strong, and the series has quickly established a clear position in its segment. We got both the product and the expression right."

THOMAS KORSNES
NORDIC CATEGORY MANAGER, POWER