SIMPLE PHONES. ANYTHING BUT SIMPLE THINKING.
Power, the leading Nordic electronics retailer, needed a new mobile series under the Cepter name. A new product needed a name, an identity and a system. From scratch.
The Challenge
Power had built a strong reputation in consumer electronics across the Nordics. When they decided to launch a new mobile series under their own brand Cepter, they faced a specific challenge: create an identity that was clearly distinct from Cepter Gaming, communicate simplicity and accessibility to a broad audience, and work across multiple markets and platforms simultaneously.
The brief wasn't just to design something that looked good. It was to build a complete brand system – from naming through to packaging – that would help people choose the right phone with confidence.
THE SOLUTION
In collaboration with Schjærven Reklamebyrå, we developed the name, positioning and complete brand identity for the series from the ground up. The concept centred on clarity and ease – making it immediately obvious what Cepter Mobile stands for and who it's for.
From there, every decision followed. Logo design, visual and verbal identity, packaging design, and both print and digital assets were developed as a coherent system. The result was flexible enough for Power to continue building on independently, and distinctive enough to hold its own position in a competitive market.
THE IMPACT
The response exceeded expectations. Nordic Category Manager Thomas Korsnes was direct: "Cepter Mobile has exceeded our expectations. Sales are strong, and the series has quickly established a clear position in its segment. We got both the product and the expression right."
"When launching a new product category under one of our own brands, having KastleBlack on the team has been incredibly valuable. They've worked closely with key decision-makers and ensured great momentum throughout the process. Their involvement has been essential to maintaining both quality and progress, especially when things move fast."